Email Sequence Guides

Thoughtful guides to craft high-converting email sequences. Subscribe for more fresh email ideas.
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Product Launch

Here's a classic product launch sequence that does wonders for any brand.

E-commerce
SaaS
Services
Promotion

Here's a multipurpose promotional sequence to announce special discounts, deals, giveaways and contests.

E-commerce
SaaS
Services
Cold Outreach

Here's a classic cold classic cold outreach framework that can be used to sell any product or service.

E-commerce
SaaS
Services
Lead Nurture (Classic)

Here's a classic lead nurture sequence to move prospects through your purchase funnel.

E-commerce
Services
SaaS
Lead Nurture (Soap Opera)

Use this popular storytelling technique to build rapport with your audience and butter them up so they are ready to buy your products and services.

E-commerce
SaaS
Services
Lead Nurture (Seinfeld)

Nobody likes being sold to. Use these three styles of short, entertaining daily or weekly emails to keep readers engaged and convert your leads to paying customers. Great to use after building trust via a Soap Opera sequence.

E-commerce
SaaS
Services
Abandoned Cart

Create an abandoned cart email sequence to encourage customers to complete their purchase. Use this sequence to promote your entire collection, or tailor it to specific products.

E-commerce
SaaS
Services
Welcome

Create a classic 5-email welcome sequence to engage new subscribers and make your first sale.

E-commerce
SaaS
Services
Onboarding

Use this classic 5-email onboarding sequence to welcome new users, build your brand, and increase product adoption.

E-commerce
SaaS
Services
Cross-Sell, Upsell, Upgrade

Here's a tried and true sequence to encourage existing customers to buy more.

E-commerce
SaaS
Services
Request Feedback & Reviews

Maximize requests to your customers with this simple 3 email sequence, be it a survey, review or any other request.

E-commerce
SaaS
Services
Reactivation (Win-Back)

Use this sequence to re-engage inactive contacts who have made purchases or signed up for your email list but stopped opening your emails.

E-commerce
SaaS
Services
Post-Purchase (Thank You)

Here's a proven sequence to build your brand while encouraging customers to purchase from you again and again.

E-commerce
Services

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