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Day 1: Welcome
Welcome leads to your email list and tell them what to expect.
Create with Hoppy Copy:
Consider:
- Send immediately after trigger event (when they sign up)
- Deliver on the promise of why they signed up via your lead magnet
- Tell them what to expect
- Introduce a valuable piece of content to kick it off
Day 3: Educational Content
Address your customer’s paint point with educational content. Ideally, this the pain point should be closely related to the offer/promise that triggered them to sign up for this email series.
Create with Hoppy Copy:
Consider:
- Focus 1 topic per email
- Use a story or anecdote
- Use ‘How To’ content
- Tell them something new i.e. a striking fact
- Use FAQs, trending topics, and core desires as inspiration topic ideas
- Address any elephants in the room
- Include testimonials when speaking about your product
Day 5: Educational Content 2
Address your customer’s paint point with educational content.
Create with Hoppy Copy:
Consider:
- Progress / expand on a topic from your previous email
- Focus 1 topic per email
- Use a story or anecdote
- Use ‘How To’ content
- Tell them something new i.e. a striking fact
- Use FAQs, trending topics, and core desires as inspiration topic ideas
- Address any elephants in the room
- Include testimonials when speaking about your product
Day 7: Educational Content 3
Address your customer’s paint point with educational content.
Create with Hoppy Copy:
Consider:
- Progress / expand on a topic from your previous email
- Focus 1 topic per email
- Use a story or anecdote
- Use ‘How To’ content
- Tell them something new i.e. a striking fact
- Use FAQs, trending topics, and core desires as inspiration topic ideas
- Address any elephants in the room
- Include testimonials when speaking about your product
Day 10: Soft Sell
Make a direct offer to sell your product or service.
Create with Hoppy Copy:
Consider:
- A simple, strong offer / call to action that’s easy to respond to
- Social Proof
- Media, Celebrity, or Customer Testimonials
- Simple case study (even 1-2 sentences)
- Reviews & Awards
Email 13: Social Proof
Build more conviction in what you’re offering while reducing resistance that might be preventing customers from trying your product.
Create with Hoppy Copy:
Consider:
- A case study, story, or anecdote about how someone’s problem was solved using your product
- Media, Celebrity, or Customer Testimonials
- Awards
- Reviews
- Social media likes / followers / engagement
Day 15: Hard Sell
Follow up on your offer, and put greater emphasize on the benefits and how it solves the pain points addressed in this nurture sequence.
Create with Hoppy Copy:
Consider:
- A simple, strong offer / call to action that’s easy to respond to
- Video and imagery to showcase your product’s benefits and how it works
- Relevant or timely data/statistics illustrating your product’s benefits
- Compare yourself to competitors and other alternatives
- Social Proof
- Media, Celebrity, or Customer Testimonials
- Simple case study (even 1-2 sentences)
- Reviews & Awards
Day 20: Incentive
Offer an incentive to act now.
Create with Hoppy Copy:
Consider:
- Offer limited time incentive (discount, deal, free gift)
- Address potential concerns holding them back (cost, shipping, fears)
- Links to educational blog content, or FAQ
- Contact info for questions
Day 23: Incentive Last Chance
Remind customers who haven’t taken action yet.
Create with Hoppy Copy:
Consider:
- Offer limited time incentive (discount, deal, free gift)
- Address potential concerns holding them back (cost, shipping, fears)
- Links to educational blog content, or FAQ
- Contact info for questions
