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Day 1: Request Feedback
Request feedback, completion of a survey, reviews, or testimonials from your customers.
Create with Hoppy Copy:
Consider:
- Be upfront and direct. Express why you want the feedback, and how important it is to you
- Tell them how long it will take
- Offer an incentive (cash, extended trial, free access, recognition) in exchange for feedback or reviews
- Provide a clear CTA
- Leave your contact info for questions
Day 4: Reminder
Remind customers who haven’t taken action yet.
Create with Hoppy Copy:
Consider:
- Provide an update about your product since your last email (or explain what’s to come) and re-emphasize why their feedback is so important
- Provide a clear CTA
- Leave your contact info for questions
Day 7: Reminder + Incentive
Remind customers who haven’t taken action yet, while offering an incentive to act now.
Create with Hoppy Copy:
Consider:
- Create urgency. Explain that this is their last chance to help out.
- Offer an incentive (cash, extended trial, free access, recognition) and emphasize the expiry date to take action
- Provide a clear CTA
- Leave your contact info for questions
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