Day 1: Intro

Reach out to prospects, introduce your product or service, and get the conversation started.

Create with Hoppy Copy:

Consider:

• Establish credibility (name drop noteworthy clients/connections, awards, reviews)
• Emphasize the problem
• Use relevant statistics / facts to prove your point
• Mention a special offer (i.e early access or a discount)
• Ask a simple qualifying question

Day 3: More Advantages

Follow up explaining more about the main benefit the prospect can obtain by engaging with you.

Create with Hoppy Copy:

Consider:

• Be more direct and add more emphasis on the problem / solution you provide
• Use relevant statistics / facts to prove your point
• Social Proof
  - Media, Celebrity, or Customer Testimonials
  - Simple case study (even 1-2 sentences)

• Establish credibility (name drop noteworthy clients/connections, awards, reviews)

Day 5: Handle Objection

Follow up highlighting the main reason your prospect might not be engaging with you, and address their concerns.

Create with Hoppy Copy:

Consider:

• Keep it short and sweet
• Use relevant or timely data/statistics
• Compare yourself to competitors or other alternatives
• Social Proof
  - Media, Celebrity, or Customer Testimonials
  - Simple case study (even 1-2 sentences)

Day 8: Value Content

Provide prospect with a highly relevant and valuable piece of content that tells a story educating the prospect, while also highlighting the benefits of what you are offering.

Create with Hoppy Copy:

Consider:

• Educational Email
• Webinar Invite
• Case studies
• PDF/Video/Blog Post

Day 10: Soft Sell

Make a direct offer to your prospect.

Create with Hoppy Copy:

Consider:

• A simple, strong offer / call to action that’s easy to respond to
• Social Proof
  - Media, Celebrity, or Customer Testimonials
  - Simple case study (even 1-2 sentences)

Day 12: Hard Sell + Incentive

Follow up on your offer, emphasize the benefits again, and offer an incentive to act now.

Create with Hoppy Copy:

Consider:

• Limited time offer to create FOMO and encourage action
• A special offer (discount, deal, free trial, free gift)
• A simple, strong offer / call to action that’s easy to respond to
• Social Proof
  - Media, Celebrity, or Customer Testimonials
  - Simple case study (even 1-2 sentences)
  - Awards & reviews

Day 15: Break Up

Close the conversation with your prospect while keeping the door open.

Create with Hoppy Copy:

Consider:

• Keep it short and to the point
• State this is the last time they’ll hear from you / the ball is in their court
• Remind them of the value you can bring. Consider providing more content:
  - Educational Email
  - Webinar Invite
  - PDF/Video/Blog Post

• Mention the best way to contact you if they ever change their mind