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Day 1: Thank You
Build a stronger relationship with your customers by thanking them for their purchase.
Create with Hoppy Copy:
Consider:
- Thank them, then reinstate your brand’s value proposition and benefits they will receive with the product they just purchased
- Offer useful resources (links to blog articles, guides, videos, etc)
- Share links to your loyalty program, referral program, social media community or newsletter
- Ask for a product review
- Offer a discount on their next purchase
- Provide link to manage and/or track order
Day 3: How To
Educate and encourage use of your product so customers get the most satisfaction from it. Send this email right after the product is received.
Create with Hoppy Copy:
Consider:
- Educate customers about an key topic related to your product
- Show customers how to accomplish a key task that will lead to more use of your product
- Links to articles, guides, videos, or other instructional content
- FAQ
- Include contact information
- Share links to your loyalty program, referral program, social media community or newsletter
Day 5: How To 2
Educate and encourage use of your product so customers get the most satisfaction from it.
Create with Hoppy Copy:
Consider:
- Educate customers about an key topic related to your product
- Show customers how to accomplish a key task that will lead to more use of your product
- Links to articles, guides, videos, or other instructional content
- FAQ
- Include contact information
- Share links to your loyalty program, referral program, social media community or newsletter
Day 7: Request Feedback
Request feedback, completion of a survey, reviews, or testimonials from your users.
Create with Hoppy Copy:
Consider:
- Express why you want the feedback, and how important it is to you upfront
- Tell them how long it will take
- Offer an incentive (cash, extended trial, free access) in exchange for feedback or reviews
- Provide a clear CTA
- Leave your contact info for questions
Day 10: Refer Friends
Grow your customer base by asking them to refer friends.
Create with Hoppy Copy:
Consider:
- Explain the benefits of sharing your product with friends (i.e. they can both use it together / their friends will get to enjoy the same benefits)
- Offer an incentive for both the referee and the referrer (cash, free access)
- Provide a link in the email that they can directly share
- Provide a clear CTA
Day 20: Upsell-Cross Sell
Introduce your offer, and explain why it can help your customer.
Create with Hoppy Copy:
Consider:
- Mention the product they recently purchased
- Introduce your relevant offer (upgrade / cross sell), its main benefits, and how it may complement their recent purchase
- Provide a strong CTA
- Include Social Proof
- Media, Celebrity, or Customer Testimonials
- Simple case study (even 1-2 sentences)
- Reviews & Awards
Day 25: Upsell-Cross Sell Last Chance
Remind customers who haven’t taken action yet.
Create with Hoppy Copy:
Consider:
- Restate product’s main benefit
- Offer limited time or limited quantity incentive (discount, deal, free gift)
- Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
- Provide a clear CTA
- Contact info for questions
