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Day 1: Product Introduction
Introduce your offer, and explain why it can help your customer.
Create with Hoppy Copy:
Consider:
- Mention the product they recently purchased (or were recently looking at), or an action they recently took in your app
- Introduce your offer (upgrade / cross sell) and its main benefits
- Provide a strong CTA
Day 5: Detailed Benefits
Follow up with detailed education about your offer’s primary benefits.
Create with Hoppy Copy:
Consider:
- Emphasize your product’s main benefits in detail (consider video and imagery)
- Showcase hidden benefits recipients may not be aware of
- Relevant or timely data/statistics illustrating your product’s benefits
- Social Proof
- Media, Celebrity, or Customer Testimonials
- Simple case study (even 1-2 sentences)
- Reviews & Awards
Day 7: Educational Content
Address your customer’s paint points with educational content covering a single topic that is important to them, that will help them with their eventual purchase.
Create with Hoppy Copy:
Consider:
- Tips / How To: Show readers how to do something and why it will make their life better. Ensure it’s related to the product you are selling / upgrading to.
- Checklists: Share lists of things your readers should do to accomplish their goals, and in what order.
- Free Tools: Offer free digital tools and resources to help with their purchase.
- FAQ: Answer popular questions asked by subscribers.
Day 10: Social Proof
Use customer stories, testimonials, press quotes, and other forms of social proof to build confidence that your product will solve your customers’ problem.
Create with Hoppy Copy:
Consider:
- A case study, story, or anecdote about how someone’s problem was solved using your product
- Media, Celebrity, or Customer Testimonials
- Awards
- Reviews
- Social media likes / followers / engagement
Day 15: Incentive
Offer an incentive to act now.
Create with Hoppy Copy:
Consider:
- Offer limited time or limited quantity incentive (discount, deal, free gift)
- Address potential concerns holding them back (cost, shipping, fears)
- Provide a clear CTA
- Links to educational blog content, or FAQ
- Contact info for questions
Day 20: Last Chance
Reminder customers who haven’t taken action yet.
Create with Hoppy Copy:
Consider:
- Restate product’s main benefit
- Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
- Contact info for questions
- Social proof
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