Leverage keywords for precision searches: Use specific and relevant keywords related to your content topic to find the most fitting visuals. Adding "gif" to your search query will narrow the results to animated images.

Tell a visual story: Think about the narrative or emotion you want to convey with your visuals. Search for images or GIFs that complement the story or message of your content.

Optimize for different platforms: Consider where your content will be read. Some visuals may work better on mobile devices or within certain email platforms. Test how your selected GIFs or images appear in different environments.